As you know, the concept behind NakedPizza is pretty simple (although a lot of people try to make it complicated and read all kinds of things into our odyssey). We A) make a great tasting pizza out of a diverse blend of real, whole, natural grains, seeds, beans, meats, veggies, and B) build a business model that trojan-horses the popularity of pizza ($30B industry!!!) in order to get that great pizza to millions of people. Oh, and C), change the world with the crazy idea that fast food (a great concept) doesn’t have to be bad for you.
It’s an honest proposition. The NakedPizza you eat is nutritionally right on. And best of all, it tastes like…pizza!!! Really good pizza If you want to know why it’s so good, we’ll happily tell you in, ahem, intimate detail. If not, no worries, it tastes like…pizza!!! The “good for you” part is on the house.
NakedPizza is revolutionary in a “right under your nose” kind of way, retro even: eat like your ancestors (in Geico parlance, so easy a caveman could do it).
The benefits are pretty straight forward too. The food tastes good (like…food!). You feel better. And you are doing the kinds of things that ward off disease (you live better). Unless we’re missing something, no abstraction there.
We’d be the first to tell you to check our math: Michael Pollan’s is a voice worth listening to. We like him. His simple take on food will help you make decisions every day (unless you don’t eat everyday), be you in a restaurant, in your kitchen, or scarfing NakedPizza. His books are reviewed in this New York Times piece.
The following excerpt gets at part of what we’re about (this is the LIVNAKED Blog after all) and the perils of the modern diet (eating unlike your ancestors):
“Two fundamental facts provide the impetus Americans and other Westerners need to make dietary changes.” One, as Mr. Pollan points out, is that populations who rely on the so-called Western diet — lots of processed foods, meat, added fat, sugar and refined grains — “invariably suffer from high rates of the so-called Western diseases: obesity, Type 2 diabetes, cardiovascular disease and cancer.” Indeed, 4 of the top 10 killers of Americans are linked to this diet.
As people in Asian and Mediterranean countries have become more Westernized (affluent, citified, and exposed to the fast foods exported from the United States), they have become increasingly prone to the same afflictions.
The second fact is that people who consume traditional diets, free of the ersatz foods that line our supermarket shelves, experience these diseases at much lower rates. And those who, for reasons of ill health or dietary philosophy, have abandoned Western eating habits often experience a rapid and significant improvement in their health indicators.
I will add a third reason: our economy cannot afford to continue to patch up the millions of people who each year develop a diet-related ailment, and our planetary resources simply cannot sustain our eating style and continue to support its ever-growing population.
Read the whole story: http://www.nytimes.com/2010/02/02/health/02brod.html?em
